Nicola: That was the beginning of it, this idea of the locals and this loyalty. When my son was young on the weekends, you know how sometimes they don't nap and you put them in the car and you just drive around? I would drive around Montauk for so long up by the lighthouse, and down to the fishing village, and down by the beach, and up by the Montauk Manor. I started piecing something together in my mind.