Heather Cabot on health vs. jean size

Zibby Owens: Hi, Heather. Thanks for coming on "Moms Don't Have Time to Lose Weight."


Heather Cabot: Hi, Zibby. Thanks for having me.


Zibby: Thanks for coming on both my podcasts, I should say. This is great.


Heather: I'm very honored. It's so cool that I'm getting a chance to talk to you and interact with you, especially during this time. The fact that we even got to meet in person, that's actually really cool too.


Zibby: You are the only person I think I've met who I've interviewed because you were just in the neighborhood. I was like, come over. It worked out perfectly. I'm so glad for it. That was such a nice day.


Heather: Thank you. I thought so too. It was great.


Zibby: Heather, take me back and tell me about your journey in this world in your body and the biggest struggles and where you are today.


Heather: It's definitely been a lifelong struggle, for sure. I grew up in a very fitness-focused family. My dad was a college football player. My mom has always been very slim, some might say too slim at times. Honestly, it's defined my entire childhood, was really built around -- I don't want to completely blame my parents. I think they were socialized this way as well. They, through the years -- I'm fifty now. I think they’ve evolved a lot too. Although, they are still incredibly focused on health and fitness. They're in their seventies and still running. They actually just got a Peloton. Very much from a young age, being thin, being skinny was a real badge of honor in my family. I remember going to family gatherings and being tortured emotionally inside if someone didn't tell me that I looked thin. I remember having those feelings even at five or six. If grandma didn't say, oh, you look so thin, or you're getting so slim -- as you grow up, your body changes. I went through chubby stages. I went through other stages where maybe I was slimmer at times, like most kids. That's what happens as you grow. Your cheeks get chubby. Then you get slim. Then you grow a little bit. I was hypersensitive to a lot of that. As I said, I think a lot of my self-worth in many ways internally was really defined by that. 


I started going to Weight Watchers when I was in high school. My younger sister and I, we were sort of pushed to go. All of those kinds of things defined my early years and into adulthood as well. The way I talk about it with my own daughter is, I feel like an incredible amount of my mental energy and emotional energy has gone towards being thin and trying to be thin and trying to fit a certain mode. I cannot even imagine what it's like now in this world of social media. I'm just thinking about growing up in the eighties and the nineties and being inundated with fashion magazines. Imagine today. You really can't get away from it. I struggle with that. I worry about that for my daughter and her friends. I feel like there's so many other things that we could all be spending time on besides worrying about what size we are. That bothers me. At the same time, just talking about the present -- I read the stories in The New York Times about -- I saw the one this weekend about people who are slightly overweight being at risk for COVID. It really freaked me out to the point that I actually looked up my BMI. I was like, oh, my gosh, I need to revise my goal. My newest number that I want to get down to is really different than what I had originally thought. Now I'm thinking maybe the overall purpose really isn't fitting into a smaller size pair of jeans. Maybe I should really be focusing on the overall health, which I know intellectually we should be focusing on, but it's hard. Anyway, I don't know if that's too much information about how I grew up. 


It's something as a parent that I've really tried to be careful about. I remember taking my twins to one of their very, very first pediatrician appointments. I remember my pediatrician saying, "Do not ever talk about dieting in front of your kids. Do not talk about fat. Do not talk about weight loss. Talk about being healthy. Talk about being strong." I've really tried that. I have tried that. I really don't talk about -- probably only until recently when I've been trying to have more open conversations with my teens about healthy eating and those kinds of things, trying to open up to them about what I just said, about the amount of wasted mental energy I've spent on these superficial things that I think I've really taken away. I wish I could get that time back, to be honest with you. I'm glad you're doing this podcast. In terms of balance, I think it's important for people to also think about a bigger issue than just the vanity aspect of it. Believe me, I am vain, especially having worked in television. I want to look good too, but I think sometimes we need to step back from -- why are we really doing this? What's the real purpose? For me, I'm really trying to focus a lot on just being healthy, particularly in this environment today.


Zibby: I'm glad you brought up the New York Times article because I read that and I debated, should I post this to my group? Or will that scare them and make them feel desperate? Sometimes I feel like when you're under the gun it's harder. You might want to rebel. They might have the adverse reaction, but I think I might. It is a health issue. Being overweight, whatever that's defined as, is not that many pounds. [laughs] It's pretty easy to be overweight.


Heather: That’s the thing. This piece was talking about forty percent of Americans are overweight. If you go and look at your BMI -- I just did this. I work out. I work out a lot. I have always had a very healthy lifestyle. I haven't always been as thin as I would like to be, but I definitely have focused a lot on being healthy and eating healthy and, like I said, trying to model that for my kids. Even I, I was like, oh, my god, I'm at the top of the healthy. That’s not where I want to be because if I gain five pounds, I'm not going to be in the healthy BMI anymore. I want to be more towards the middle. I want to have the wiggle room. I don't want to be at the very top. Like I said, I kind of feel like, at least for me, what's motivating is the overall -- it maybe has to do with the fact that I just turned fifty and I'm thinking about the second half of my life and how I want my life to be. How I want my life to be is I want to be healthy. I want to be able to do things. I want to be able to be like my parents and still be out running and hiking and going to spin class and traveling the world. My parents just went to Antarctica last year and hiked. I want to be able to do all those things. I recognize that I have to make that investment now. If fixating on a BMI number is better than fixating on that pair of jeans or whatever, the dress I want to get into that I haven't been able to wear for five years, I'm just making that up, but I think maybe, for me, that might help me stay a little bit more disciplined, I hope. It's up and down in terms of my commitment. I know we've posted about that on Instagram.


Zibby: There's no easy answer to it. Whatever motivates you today may not be the thing that motivates you tomorrow. It's just how you get there and what frame of reference you need. We all need something a little bit different at different times. Then the worst part is feeling motivated or scared and not feeling like you necessarily have the tools or control to fix it. I think that's one thing in this whole eating struggle -- I hate all these words like battle and struggle, but it's true.


Heather: It's true.


Zibby: It can feel so out of control. I've had times where I'm like, I feel I'm in control of all of these different things. Why is this the one thing that I can't get under control and that is so visible to everybody else? I mean, not really, nobody cares but me. It's like you're a walking poster. I don't have this particular thing under control. It's embarrassing, I feel.


Heather: It's so funny that you say that because I remember when I -- I am also a mother of twins, like you. I remember right after I had the babies. I gained a lot of weight. We moved right after. We moved to Los Angeles. I was meeting all these new people. I remember saying to my husband that I felt like I had this sign on my -- I wanted to be able to explain to people why I looked the way I did because they didn't know that I just had twins. I'm meeting new people. It was the worst feeling. Let's be honest, I was also pregnant with twins when I was still on network television. How embarrassing is that? I did not think I looked beautiful at all. By the end of my pregnancy, the extra-larges didn't even fit me anymore. I literally had nothing to wear. [laughs] 


Zibby: Extra-large, I couldn't even fit into -- I was wearing, basically, a sheet. I was so giant.


Heather: I mean extra-large maternity. I don't mean regular. I mean extra-large maternity. How amazing, all the amazing things your body can do? You just had twins. I just remember that same feeling. I wish I could tell people, I just had twins. Give me a little time. I'll get back to what I used to look like. I hated that feeling. That's how I feel now too a little bit.


Zibby: Then you realize that nobody really cares but you. They met you. They probably thought you were absolutely beautiful, which you are, and accomplished, which you are. They probably didn't think twice about it. To you, you want to telegraph that. At times, I know I've wanted to be like, it's possible I could be thinner, but is that what's really important? People don't care about that.


Heather: That's a thing I'm struggling with with a teenage daughter. I know exactly what she's going through, and not just my daughter, my son. Teens in general, it's just the phase they're going through. They're hyper-focused on what they look like. I wish I could listen to my own advice I'm trying to give them sometimes. There are so many more important things. It really is about being healthy. Sometimes we just get wrapped up in -- I also have a problem with perfectionism. Back to being out of control, I would say for myself, I have really struggled with, I hit my blue dots, or whatever it is. I've done it for five years, and then the one day I eat the cupcake or whatever it is, I'm like, the whole day's gone to shit. I might as well just eat whatever. It's really bad. That's when I lose control because I'm like, I fell off the wagon. I'm really struggling with, if that happens, what do I do now? I'm trying to track it. I'm trying to, the next day, get up and say, every day's a new day. It's a fresh start. 


I'm trying to be the friend to myself that I wish that my kids were to themselves or their friends were to themselves when they mess up at different things, or just my own friends. I try to be that good friend to myself. I'm really working on that. I agree with you. It's hard. The other thing I was going to say as far as feeling out on control, I think we all have to recognize that, particularly with emotional eating, it really is something that is so deep-seated in our -- it's the way we dealt with emotions in our early years. It is self-soothing behavior. Different people have different vices. I think that it's hard to break. It's easy for people to say, have a cup of tea. When you're in that moment and you feel sad or guilty or angry, it's hard to mitigate those emotions at that exact moment. Then we all end up feeling guilty after, which is the part that I really hate. That's why I was saying try to be kind to yourself.


Zibby: I think that one of the things I've been realizing lately is that if you're already in that moment, it's almost too late. It's like you're on the edge of a cliff. Don't make yourself feel bad that you're now going to fall off. I think the point is not to get to the edge of the cliff. That's the only way to fix it because then you just beat yourself up for the fall, which is inevitable. You end up in the kitchen. You're exhausted. You've had a fight with somebody. Something's gone wrong. You're disappointed or you're angry or you're tired. You're all those things. Then there's something in front of you. You're going to just eat it. The only thing is to backtrack. How can I avoid being all those things, A, and how can I avoid having that thing on the counter?


Heather: For myself, I think the planning is really key to recognize that you are going to have those times. For me, it used to be, when we weren’t in this whole weird pandemic, but it used to be four or five o'clock after I'd gotten the kids home from school. We were sitting in the kitchen doing homework. I was supposed to be making dinner, but I was hungry because I probably didn't eat lunch. That was always a hard time for me, particularly if I was tired, if I didn't sleep well the night before. That's typically when, so planning ahead for those kinds of times when you know that your discipline is not going to be what you would hope it would be at those times, and also not making it worse. That falling off the cliff thing, a lot of times then we self-sabotage and make it even worse because we're like, I already messed up. That's hard. I think the planning is really good. I was never somebody that did the meal prep on Sundays. I have a lot of friends that are so good at that and shop for the week. I'm just not good at that. I'm trying to be better. We're also trying to be more plant based. I have been planning a little bit more and cooking different kinds of things and making sure I have some of those ingredients in the house, but I'm not really great at, Sunday, I'm going to make all these batches of things that we're going to eat all week. Plus, my family doesn't really like to eat like that either.


Zibby: That's okay. That doesn't work for me either. 


Heather: I admire people who have the discipline to do that.


Zibby: Some things I think are easy, like making a big thing of oatmeal and having it last all week. I still haven't motivated to make my oatmeal for the week. Now every morning, I'm like, eh. Now it's almost noon, and I haven't eaten anything because I can't decide what to eat that's healthy. At this point, I'll just wait until lunch. 


Heather: I did that today too, actually. It's funny. I made oatmeal for my husband. Then I left myself a little bit on the counter. Then I was like, why didn't I just make the whole thing for the rest of the week? We could've eaten it every day. Why did I just make enough for the two of us right now? It was kind of silly. I was also going to say, the other thing that I find really challenging -- I'm wondering if the community feels this way. I think we emailed about this a teeny bit. Because I've been focused on all of these things since I was a kid, I am so inundated and I am so often encouraged to try every fad. I've done Whole30. I've done Eat to Live. I'm back to doing Weight Watchers now because I do think that is the one thing that has really only ever truly worked for me. I think it's the accountability part of it. I like the app. I think it works well. I just was wondering if other people -- when we hit that four thirty or five o'clock in the afternoon time when I'm like, I'm starving or I'm tired or whatever, that's when all of these other diet trends start to really make me crazy. Well, I can't eat this because if I eat that, it's too many carbs, or it's this. I'm not supposed to be eating that. I don't know why, I almost feel like I get paralyzed.


Zibby: It's confusing. It's totally confusing. I feel like there should be one of those speed movie things of me throughout my life starting when I was ten looking at the label because every year or two, I'm looking at a different part of the label. A different part is really important. First it was calories. Then it was the fat. Then I'm doing Atkins. It's the alcohol sugar. Then it's the fiber for Weight Watchers. Then it's this. Now it's like, what are the ingredients? Now I'm not looking at it. I'm like, are they whole ingredients? Are they processed? It's just one thing after another. Our minds are just jutting from place to place to place. Where should I look? What is okay? What is not okay?


Heather: What's good? What's bad?


Zibby: What's good and what's bad? That implies there is a good and a bad and that everything is binary, black and white, which is of course not true. To have a well-rounded diet of things, we have to have a little of everything. The thing with Weight Watchers that I like -- this is by no means -- I'm doing my own whatever version of it based on my 2003 thing that was the last time anything worked for a long period of time, so my own points. When I have a list of foods that I'm like, these are the foods I want to eat, I mostly want to eat this anti-inflammatory food from the Mediterranean style because I like those foods. They're healthy. They're filling. I enjoy them. It's not like when I tried to do keto or some of these other things. I don't enjoy eating meat. Atkins isn't going to work. Then to have the points is only, for me at least, to take some of the emotion out. It's not bad. It's just like, okay, whoops, I spent six points on a big cookie. It's over. Moving on.


Heather: Then you can adjust later for what else you're eating later in the day. I think that's the tracking part of it that's -- whether you're writing it in a food journal or you're doing it on some type of app, whether it's Lose It! or Weight Watchers or any of these things. I do think the accountability piece, particularly for somebody like me who recognizes that I am a victim to stress-eating sometimes, that making myself accountable without driving myself crazy but just being mindful of what I'm eating -- even with my kids, it's funny, we talk about portion sizes. We do talk about that now. My kids will now look at the bag of popcorn or whatever, and we'll talk about what a serving size is as opposed to eating out of the bag, which I'm not saying I never do. I really try to pour myself a portion. Hopefully, they do that too so that you just have in the back of your mind what you're actually eating. It's so easy to just inhale whatever’s there when you're hungry, and even if it's the healthiest thing. I think that's problem. You can eat all the whole grains. You eat all the avocado, nuts. 


I think that oftentimes when we think of -- this goes into the binary good or bad. When we think about healthy foods, not all of them are low calorie. It is easy to overeat them and not even realize that you're doing it. For myself too, instead of having one handful of nuts, have three handfuls of nuts and not even be realizing that's what you're eating, that is something that definitely contributes to weight gain. I also think that there's an aging component here. I'm not sure the demographics of the community. I will say for myself, it has become much more difficult to -- as I said, I've always been very active, but I feel like I have to try so much harder now to keep my weight in check. It's so frustrating. We're talking about solutions. My OBGYN last year said to me, I really have to add strength training not only for my metabolism, but also for healthy bones. I really am trying to do that. It's really not my favorite thing. I really like cardio. That's how I manage my stress. I will say that when I have focused on that, and I am really trying hard -- the last three or four weeks, I've been strength training three or four times a week in my garage.


Zibby: Wow, that's a lot.


Heather: My little Peloton, I have the bike, but I also have -- I'm doing all the classes on the app.


Zibby: Wait, so how often are you working out, then?


Heather: I work out pretty much every day. I do. Remember, I was telling you how I grew up. Just to give you a sense, my parents are marathon runners. They would go out on a fifteen-mile run on Saturday mornings. That was their time together. I'm not a good athlete, but I grew up in a very athletic family with a lot of focus on exercise. Frankly, I'm really blessed. The fact that it was part of my lifestyle, as much as as a kid I felt pressure, now I'm very thankful because that's the one thing I don't have to struggle with personally. I don't sleep as well when I don't exercise. I definitely need it. I'm actually an overexerciser. I get injured a lot because I don't know how to modify. I have been using the strength training classes on the Peloton app because I'm not going to the gym right now. It's been great. There are lots of different fitness apps, by the way. It doesn't have to be Peloton. This morning, I did a twenty-minute upper body and a twenty-minute lower body and a five-minute core right before I came on to talk to you. I feel good. I bought a few more dumbbells so I have some heavier weights. Again, that's a focus on health. I worry about falling. I worry about all these things as you get older. I want to make sure that I'm really strong. I'm trying to use that as a focus more than, as I said, the smaller pair of jeans, not that I don't want to wear the smaller of jeans, not that I won't be excited for a shopping trip in a few months. I am trying to focus on things that make me feel good too.


Zibby: You are not alone in the slow down and things getting harder. I hear this over and over and over again. I experience this myself. I'm forty-four. I'm already like, wait, it used to be that if I worked out, it just used to all be much easier. It's almost like a cruel joke. Here we are at a stage in our lives where we're dealing with our kids who are growing up and maybe our parents. There's just so much stress coming at us and caretaking needed on all sides, caretaking 360. We're trying to take care of ourselves. Then all of a sudden, somebody out there made it so that our bodies make it harder at this particular moment. It's like, seriously? [laughs] 


Heather: It is really not fun. It is not. I'm a few years ahead of you. It is not fun.


Zibby: It's not hopeless.


Heather: No, it's not hopeless. I also was going to say, I think the other thing, too, is that I wish I had known earlier that this was going to happen. I never really knew because my mom is very tiny. Honestly, she's a size zero and has always been my entire life. I don't ever remember her being any other size. I could never share clothes with her. I should also say, I have two younger sisters who are also both size zeros. I'm the oldest of four. That was always really hard for me. I always had this impression of myself that I was a lot bigger than I am. I still do sometimes. Sometimes I have to remind myself that I'm not. I always felt like I was towering over everybody all the time, which is not a bad thing, but I just had that feeling. My point is that I never had this conversation with my mom about her suddenly needing to worry about her weight because she was always the opposite. I didn't really know. I wish I started thinking about strength training and some of these other things a little bit earlier. 


The other thing I was going to say about overexercising, which maybe some of your community deal with, is I've gotten injured a lot. One of the things I've been trying to do is listen to my body and try to recognize when I'm getting to that point. What happens is when I get injured, then I can't exercise. I can't do the things I want to do. I tore a rotator cuff a few years ago. I have horrible Achilles tendinitis. I ran through pain. I ran a number of marathons. I did a couple of triathlons a few years ago. I ran through pain in the training, which you're not supposed to do. Now I really can't run anymore. When I was younger, I wish someone had said, hey, take it easy. Focus a little bit more on the healthy eating and portion control and all of that and not putting so much focus on so much intense exercise. That's one of the things I'm trying to deal with right now. How do I still get my exercise fix in in a way that is not creating inflammation or setting myself up for injury? As we age, that's really important. The strength training is, I don't want to get injured again. I really don't. I want to be really mindful of what I'm doing to keep myself healthy.


Zibby: There were so many good takeaways from this conversation, at least for me.


Heather: I hope so. I got to make sure it sinks in for me.


Zibby: I'm going to highlight a few that I noticed. One is to stop being punitive and that sometimes falling off the cliff and that late-night binge or whatever it is you do that you regret, you were set up for failure to begin with. The key is in figuring it out sooner than later. When you're in a full rational, levelheaded, non-emotional state, making a plan, making a plan for four thirty when you don't know what to eat and what label to look at. You know because earlier that day when you've been at your desk and feeling confident and calm, you made a plan for yourself, and so not waiting until the emotional mood strikes to try to figure it out. It's impossible. You're already on the tightrope, so figuring it out ahead of time as best you can, making at least one or two things that can last you all week even if it's something as simple as oatmeal. It will help. It will remind you of what you're doing. Being kind to your body and not overdoing it, and that overexercising at any age won't lead to anything good. 


I think also being aware that you're born a certain way. You were born with a different body type than your sisters. I was born with a different body type even than my mother who's, by the way, also much tinier than I am. I can feel bad about that. I can try to get to a place that I want to be, but my body's not made that way. You know what? Maybe my body has other strengths. I'm really strong. Strength and muscle and all of that is important. People are built different ways, so not to beat yourself up and compare yourself to other people who are born with different body types. Trying to take the advice we give our kids. Trying to be kinder to ourselves. Trying to have more of a sense of peace. Also then to keep health above vanity to the extent that that's possible. Fueling our body. Eating to avoid pain. Eating for the long term. Fueling ourselves, not just feeding our feelings, essentially. Those are some of the things that I feel like I got out of it.


Heather: Good.


Zibby: Did you? Did you get those out of it? [laughs] I don't know.


Heather: Those are all the things that I'm really working on myself. Articulating them and actually saying them out loud versus just it being in my head, I think that's really helpful. Actually, recently -- I don't really do a lot of journaling even though I'm a writer. I don't do a lot of my own personal journaling, but I just bought a notebook yesterday. I do find that in my professional life, writing things down, making lists longhand really helps me. I was thinking yesterday, also because I'm thinking about some creative projects for the future too, but I thought it'd be really great to start writing things down for myself. I feel like that they would stick. Speaking them to other people, talking about them, in a way, I think it makes it real to actually put it out into the world, or you sit down and write it down. The last takeaway I would add to all of that that I know you've discussed in the community is that this is really a journey. It's so important to see it that way and recognize that there will ups and downs. It is very much like a marathon. There will be days when you feel invincible. There will be days when you feel like you can't take another step. You have to remind yourself that that's normal. That's how you do the work. I have to remind myself of that. I know that intellectually. I know that, but I feel that writing it down, talking about it, reminds me that I need to be honest with myself about that. This isn't going to be a quick fix. The extra weight that I want to take off, I put on over several years. It's going to take time to deal with that on many levels.


Zibby: Sometimes I'm like, what else do we have to do the next six months? We might as well have a long-term weight loss goal or fitness goal or whatever. Why not? Or we could not achieve anything.


Heather: I think you're right. Look, I think the mental anguish that so many people are feeling about just having to persevere, this situation that we're in and how we endure it and how we go on, separate from the pain and grief that people like you have felt who've had actual losses which in itself is, it's traumatizing. I think you have to be kind to yourself too with all of this. I was going to say, I feel like having a constructive goal, something to focus on, it at least helps me know that there will be an end to this.


Zibby: Agree.


Heather: It's the light at the end of the tunnel. Having some structure to my day and something positive that I feel like I can do in addition to everything else that I want to do, whether it's contributing to charity or voting, all the different things we can do to make us feel like we have some power in this time where we feel very powerless, I do think focusing on self-improvement, both internal and external, I think it's a good thing. It's a good way to spend this time. I totally agree with you. Hopefully, there'll be some healing that comes out of it.


Zibby: Totally. Let's do it. We got this.


Heather: We got this. What is the plan, that you're going to check in with the people like me over the next few months?


Zibby: Yes, we're just going to keep posting. You can use the community to help you. I was actually thinking of starting, one day a week we can all post a day of food. I could pair people up with accountability partners. I don't know. Just use it. Post in the comments. Hashtag in the stories. We'll share tips. We'll check in every Wednesday for the progress you're making. We're all going to do it together. We'll know we're doing it. The community's going to grow. We're all going to comment and contribute and encourage each other. Why not?


Heather: I think it's great. It's great on so many levels. Congratulations to you. If there's anything that I can help contribute to, let me know. I was thinking you should have at some point -- because I'm sure many people have teenage children or children in general. Something that I struggle with is when I'm trying to be very focused on my own weight loss goals or my own health goals, I don't want to influence my kids in a negative way like I was inadvertently. That's something that I would guess your community probably would want to talk about or know about. I'm sure there are people that specialize in child psychology and weight and all of that stuff, but I'd love some tips for, how do you do that so that you're making space for yourself to do what you need to do without making anybody feel under pressure, but at the same time modeling for them? Anyway, that's something I struggle with.


Zibby: That's a good idea. Maybe I'll do some interviews.


Heather: Later. You probably have enough people in the community that have interesting stories anyway.


Zibby: Yeah, but I can intersperse -- I think this should be for stories. Now I'm just rambling. Maybe in the posts, I can do quick tips from -- like a magazine article, almost.


Heather: Yeah. I don't know how you have time to do all this, but I'm excited for you to do it.


Zibby: I don't either. I don't know.


Heather: It's great. It's something for you to focus on that's positive. I'm so glad that you are doing it. I think it's great. It'll be really helpful to a lot of people. Thank you.


Zibby: Thank you. Thanks for coming on. Thanks for coming on the show. We'll keep in touch. Heather, we'll all be rooting for you in the community. Everybody, look for your comments in Instagram and everything. Know that you have a whole team of people rooting for you. You're not doing it alone.


Heather: Thank you. I'll be rooting for everybody else as well. Go team.


Zibby: Go team. [laughs] Bye.


Heather: Take care. Bye.

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Heather Cabot, THE NEW CHARDONNAY

Zibby Owens: Heather Cabot is an author, award-winning journalist, keynote speaker, and former ABC News correspondent and anchor. She specializes in narrative nonfiction story highlighting inspiring tales of innovation, enterprise, grit, and resilience. Her new book is called The New Chardonnay: The Unlikely Story of How Marijuana Went Mainstream. By the way, she says she is the last person on the face on the earth who she ever would've thought would've written this book. Anyway, The New Chardonnay tells the unbelievable story of pot's astonishing rebranding, pulling back the curtain to show how a drug that was once the subject of "just say no" warnings managed to shed its unsavory image and land at the center of a booming and surprising upstanding industry. She's also the author of Geek Girl Rising: Inside the Sisterhood Shaking Up Tech.

 

Hi, Heather. How are you?

 

Heather Cabot: Hi. It's so good to see you.

 

Zibby: It's so good to see you too. Thanks for doing this with me, inviting me to celebrate the launch with you. I'm so excited to be a part of it.

 

Heather: Thank you. This is really an honor for me because I love your podcast. I'm a huge fan. This is very exciting for me.

 

Zibby: I put on some of my special The New Chardonnay CBD lip balm. I have to say, I've been a no, no, no CBD anything for me. This one, I'm all in. I'm all in on the lip balm.

 

Heather: It's got some good moisturizer in there.

 

Zibby: Heather, I'm just going to ask you a bunch of questions so you can let everybody know more about your book, if that’s okay. What inspired you to write The New Chardonnay? What made you want to research the whole entrepreneurial life behind the cannabis industry?

 

Heather: There are a couple of inspirations. I know there are a lot of people watching tonight who've known me since I was a kid. I grew up in the "just say no" generation. I grew up in the eighties. I was never part or really had anything to do with the marijuana subculture at all. Growing up during that time, it just really wasn't part of my life. Now I'm a suburban mom of teens. I'm looking around and I'm seeing celebrities who are talking about marijuana as if it's just normal and Oprah Magazine featuring a THC-infused tea party with women wearing white gloves and hats. Martha Stewart is on TV with Snoop Dog in this pot-humor cooking show. I'm looking around and I was really surprised by it. The other aha moment is that my first book, Geek Girl Rising, a part of that book was focused on women investing in women-led tech startups, and so I was involved in that world. Right around the time that that book came out in 2017 I noticed that some of the female angel investors and venture capitalists that I had met during the course of reporting that book, that some of those women were investing in cannabis startups. I thought, my goodness, these are people with Wall Street credentials. They seem so straitlaced. I thought, why would they invest in anything that's federally illegal?

 

I couldn't believe it, so I started making phone calls. I started to learn about how this industry was just exploding. That was the beginning of it. Really, what sealed it for me was somebody who I'd interviewed who was an investor had said to me, "Look, I can't explain this to you in just a phone call. If you really want to understand what's happening, you have to go to the Marijuana Business Convention in Las Vegas this fall." You can imagine what my family thought when I said I'm going to go to the Marijuana Business Convention. They were like, what are you doing? Honestly, going there and seeing that it was just like the Consumer Electronics Trade Show, it was like any other trade show that I had ever covered as a journalist. I just couldn't believe that it was at the scale that it was and how professional it was. The people that I met were so serious about it. I just realized that there was a whole story there that many people didn't really know about. That just made me feel like, I've got to pursue this.

 

Zibby: It's so true. This is really an amazing business book. This is up there with James Stewart's DisneyWar. It's true. It's an examination of an industry and what happens and what makes an entrepreneur and how unpredictable characters become stars. This could've been about any industry. It could've been about the internet if this was twenty years ago. Instead, you found this new industry which of course has so much more associated with it than just a product. It was fantastic reporting, probably all your years as a reporter.

 

Heather: Some of it was having the time. I came out of local news. I had several years in network news. It was rare to actually have the time to work on a story in depth. To be able to chip away at something over years, that is an incredible luxury. I'm so happy that you say that you could really tell the depth there because not many people get to do that. It really is a privilege.

 

Zibby: And the way you were able to write it in such a narrative way. Beth Stavola is laying on her table. Now here is she at the pool in Arizona thinking, what did I get myself into? We're drawn into the narrative of it. You almost forget that somebody had to go report it. It's like when you see a war photograph and you're like, that's just a boy on the street. Then you're like, well, somebody must have been on that street to capture that reaction. I feel like that's the immediacy of this one. Tell me more about how you got all your research done aside from the one convention. How many trips did you take? How many interviews did you do? What was the process like?

 

Heather: Hundred of interviews. Part of that is because, first of all, just getting my arms around this industry, the learning curve was, I can't even tell you how steep it was. This is a topic, not only is it, it's complicated, it's controversial, but it touches on everything from business to politics, to science, to medicine, social justice. It's so rich. There's so many different facets of it that are really nuanced. In the beginning, it was really just working the phones and talking with people and figuring out what were the various threads of the story I might want to follow. It was a lot of talking to people and then traveling to meet them in person. I cannot thank my family enough, my husband. The book is dedicated to my husband because he did so much heavy lifting when I was traveling. Since adult use is not legal in New York, a lot of the folks that I needed to follow were out in California and Colorado and Canada and all these other places. I would have to go away for -- I usually tried to keep it to two or three days. If I was going to the West Coast, I'd try to just cram in a ton of interviews. My family on the West Coast, my two sisters, and my parents when I was in Arizona, everybody let me crash with them. That was always nice because I was able to fit in some family time too.

 

It was really a team effort because to cover this kind of a story where it's happening in so many different parts of the country -- it's such a fragmented industry. Every state is different. To really understand that, you have to go these places and meet those people and talk to people there on the ground. It was a total adventure. It was a lot of fun. I'm so thankful that I had the chance, again, the time to just learn and talk to people so I could absorb it all. I'm still learning. By the way, I'll just say, the industry changes so quickly. That was the other challenge with this story. It was like covering a news story. Certain characters in the book, I thought something was going to go a certain way for them. I thought I was going to go with one character to do something. Then that deal fell through. So many things were happening in real time that when I finally sat down to write the book, I really had to calm myself down because I kept worrying that I was missing something. It's a book, and you do have to stop writing at some point. I think that was the hardest thing.

 

Zibby: What was the actual writing process like after you did all the interviews?

 

Heather: Oh, my gosh. I was thinking about it today because I knew you were going to ask that. I think I started in May.

 

Zibby: I don't want to be predictable. This is depressing. I'm sorry. [laughs]

 

Heather: I want to say it probably took me, in total, about nine months to fully write it. What happened was it was due in September. I wasn't done yet. We had moved. I kept getting extensions. Then I turned it in in January. The whole process altogether was over three years. It took me a year to do enough reporting to actually put together a book proposal that I thought was solid enough that could really explain that there was a story here. There had been other books written about the cannabis industry. I wanted to tell this new story with these great characters. I really wanted to do a narrative. I needed time to find those people and find those stories.

 

Zibby: I have to say, I went and googled all the people because I was like, what do they look like? You created really great [indiscernible]. I was like, Chef Jeff, what does he have on the menu? He has [indiscernible]. I was like, ooh, my next party. I don't know. If we ever have [indiscernible]. Did you go to Kate Hudson's birthday party when you reported that, or did you just hear about that?

 

Heather: No. Actually, what was funny was I hadn’t actually met Jeff yet. The way I met Jeff is kind of the way -- this is going to give you a window into how I did the reporting. I met Jeff because I was reporting on Snoop and Ted's venture capital firm, Casa Verde Capital. For those of you when you read the book, you're going to find out about how Snoop and his business partner Ted Chung decided that they were going to create this venture capital firm, not to invest in growing or even selling marijuana. They actually were investing in the software and all of it, the tech behind the industry. They had incredible foresight. I had been interviewing the partners that actually managed those investments. I was telling one of them, this really nice guy named Yoni Meyer, I was saying to him, "I'm really interested in these cannabis restaurants." It was at the time that West Hollywood, I think they had just awarded the very first licenses for these weed cafes, essentially. They were going to be, really, the first ones in the country where you could actually dine in public and have some type of, whether it was a vape or whatever, paired with your food. I just thought that was really fascinating. I said, "Do you know anybody who's in this space? Do you know anyone?" He said, "Actually, I just invested in one of these startup restaurants. I want to introduce you to the partners."

 

We met the partners. I started talking a little bit more. Then they started telling me about Jeff. Then I found out he had a cookbook. I got his cookbook. There's so many recipes in the cookbook that were Jewish recipes for Jewish holidays. I was like, that is so funny. I just really wanted to meet him. The Kate Hudson thing actually happened, I think her party was probably two weeks before this time that I actually flew out to California to go to a private party that he was catering. I wanted to be with him in the kitchen because I wanted to understand all of his methods. Again, I'm a complete voyeur. I don't know anything about any of this. I wanted to learn from him and see his methods. That had just happened. Actually, it was top secret. No one really knew about it. Then I guess her people gave the story to E! It was out there, so he could talk about it. No, I didn't go to the party. She posted all over Instagram about it and it was written about, so I was able to glean some of the details. Then obviously, I interviewed Jeff too. It was fun to see him right after that happened too. He's cooked for a lot of people that he can't say who they are. He's been cooking for celebrities for a while.

 

Zibby: Wow. I love his pot-zaball, all these corny, funny pot-Jewish combos. Who knew?

 

Heather: I loved his mom. His mom Sylvia was so lovely and gave me so many great stories about him as a kid. That was my favorite part, was learning the backstory of all these people. What I really was trying to do was I wanted to write a book that would appeal to anyone just as a really great story. The fact that cannabis is the backdrop is just kind of the way it is. I was trying to find people that, their story, anybody could relate to. In a very human, universal way, they were characters, whether it's as an entrepreneur, whether it's as a parent or a mom who is going back to work after leaving her profession for a few years. They all had different reasons for why they wanted to get into the business. That really resonated with me. I tried to really bring that out. Interviewing Jeff's mom, for example, spending time with Beth's mom and her family, that was such a great experience. I'm so thankful that they allowed me into their world because it helped a lot.

 

Zibby: Ted Chung became one of the main characters in your book. You track him throughout his teenage years to being an Asian American. The way you describe him is sort of too laid back to fit into the stereotypes there and how he eventually went to this very WASP-y school and had to fit in with the blue bloods that he wasn't familiar with and then becomes this complete maven in this industry and ends up hanging out with Snoop Dog. How can you not tell a story about a trajectory like that in someone's life?

 

Heather: The thing about Ted that I always found so fascinating about him is he really is kind of a soft-spoken, stoic guy. Then once you get him talking, he really reveals a lot about himself. I just loved hearing about his family, his dad, what sparked this entrepreneurial zeal in him. What I also was struck by was how that experience of going to college and really feeling like he was on the outside, how that completely shaped the rest of his life and the marketing agency that he founded, Cashmere, which is all about marketing to multicultural markets. The reason why he did that is because he could see that himself. He felt marginalized. It was just so smart. I feel like he brought all of that to cannabis as well. He's one of those people that people will say he's a visionary. To talk with him about the insights that he had about where cannabis was going to go and then to see that he was actually really right on, that was really fascinating for me to see that and to be able to tell that story. In a lot of ways, this book is about marketing. It's about rebranding. It is a business book. I'm not necessarily saying that cannabis is the new chardonnay. I'm saying it might be. These are some of the people that are trying to make it so.

 

Zibby: So maybe it should be called The New Chardonnay, question mark? [laughs]

 

Heather: Could be.

 

Zibby: Maybe for the paperback. Tell me about what it was like also talking to couples like Mel and Cindy McDonald who had to deal with really traumatic stuff like their son Ben who was in a horrible car accident and having all these seizures and wouldn't eat and the power of marijuana to change his health and to save his life, essentially. Did that sway you in one way or another in your own personal views of the use of marijuana or the legalization or any of it? How did it make you feel?

 

Heather: For me, this was never an advocacy book. I always approached it as a voyeur, as a journalist. My feeling going in and as I finished it was that I wanted to shed some light on this industry and how it had matured so quickly so that people could make their own decisions about it. I thought it was really important to pull the curtain back on the amount of money that's involved it in and the injustice of it in terms of the communities of color that had been cut out of this industry and being able to profit from it and also, when you talk about Mel McDonald, the strange bedfellows, the people who you would never expect to be not only involved in it, but evangelizing. I stumbled into Mel's story because of Beth. I don't want to give too much away about the book, but their stories converge in Arizona in the early days of Arizona's medical market. I really felt when I had the chance to actually get to know Mel and Cindy that their story in so many ways crystalizes why we've seen cannabis go mainstream.

 

It's just this idea that for so many people, it really is medicine. I never knew anybody who used it as medicine. It was nothing I ever was exposed to. To meet them, these devout Mormons -- he's a former federal prosecutor, as you'll find out in the book, a Reagan-appointed federal prosecutor who ends up having this aha moment at a time that he never expected it. I just felt along the way as I was meeting people and reporting the book, there was so many people like Mel, people you would never expect would get behind this. When I was working on the book, actually right before I finished the proposal, that was when former speaker of the house John Boehner who was an incredibly vocal foe of marijuana -- he had once said he was unalterably opposed to marijuana legalization. He joined the board of one of the largest multi-state operators in the US. That was head turning. I couldn't believe it. There were all these things that were happening like that. I was so happy that I had a chance to meet Mel and Cindy because I think they put a face on this idea of change and people changing attitudes and why they're changing attitudes.

 

Zibby: What about this whole other group of people who aren't using it that way, but the chardonnay moms who you talk about who are happy that they don't have to spend the time even drinking it. It doesn't go to their waistline. This the new-new thing. They're all sort of tittering about it. What about them? You think this is going to be adopted by moms' night out?

 

Heather: I think we're already seeing that, certainly in the marketing to moms. If you go to California, you go to any place where it's legal for adult use, you'll see these products that are labeled as microdose. It's this idea of it's like having a glass of wine. It's not going to leave you hungover. That's how it's marketed. I think that there's an appetite for that among a certain group of people. They don't want a headache. They don't want to gain weight. I think these businesses are very savvy focusing on that. What I also write about in the book is that alcohol consumption has gone down in recent years. There was an opportunity there for these companies. As this spreads across the country, as you see more states approving recreational use, I think you're going to see more product innovation around that. Then the other part of it is the growth of CBD. CBD, it comes from the cannabis plant, but because of the farm bill, when it comes from hemp which is a very low-THC variety of cannabis, that's legal. That opened a whole door for all of these companies that had been doing more THC products to consider doing CBD lines.

 

That's why you're seeing it now in Sephora and Bed Bath & Beyond and your local drugstore. You can buy it anywhere now. It's only really been since the end of 2018. There's not a tremendous amount of regulation around it, which I think is problematic. I think you're going to see guidelines coming out of Washington. My point is that because CBD is not intoxicating, it is more appealing to people. There are potential therapeutic benefits that people talk about. It certainly needs more research. Women are using it in large numbers right now for insomnia, stress, anxiety. There was just a big report that came out of a company called BDSA in Denver that tracks sales. Women are driving this. Women are going and they're shopping for CBD for all of these kinds of things that, I don't know about you, but all my friends, we're all dealing with sleeplessness and stress and anxiety. You can kind of understand why there's an appetite for it, but also why these companies are seizing on that. They know there's an opportunity there. I think we're just in the beginning.

 

Zibby: We're like sitting ducks, we stressed-out moms here who are at the tail end of the months of this COVID stuff. They're like, see our market opportunity. Wow, that's amazing. Now that you've finished writing and now that this book is coming out into the world, is this a case-closed situation for you? Is it the kind of thing where you have Google Alerts and you're just fascinated and want to find out everything more that's coming? Did this whet your appetite or shut it down?

 

Heather: I'm kind of ready for something new. It was great. I've enjoyed it. I probably will continue to speak and write about it through the election and obviously through -- it is a fascinating topic. I really care a lot about the social justice piece. I will follow that closely. I will probably continue to do some freelance writing about that piece of it, the gender equality, gender equity, and racial and social equity pieces of all of this. Those issues are really complicated. I think that as you see more states looking at legalization, that’s something to pay attention to. It's something I care about. It's definitely from that perspective. Am I going to be a cannabis beat reporter? No. It was an intellectual challenge. It was a really meaty, really amazing topic that I knew nothing about that I had three years to learn about. I met some amazing people and incredible entrepreneurs who risked it all. The book, it's about that. It's about, what drives somebody to go for it when they could lose everything? I'm fascinated by those stories. I think whatever I do next is going to be around entrepreneurship again. I don't think it's necessarily going to be in cannabis. I'm sorry.

 

Zibby: That’s okay.

 

Heather: I'm announcing it now. [laughs]

 

Zibby: Do you have an industry you have your mind set on?

 

Heather: I have so many. Right now, I'm just focused on this because I want to get through the election too. I was saying earlier about how the story's always changing, even to do any of these interviews, I have to constantly prepare and stay on top of what's happening. For the political scene and the business aspect, it really is changing every day. I still read my diet of all the newsletters. My inbox is full of these marijuana business updates for now. That's because I really feel like I need to stay on top of it. I need to be able to speak intelligently about it. I don't know. It's funny. If you would’ve asked me, would I ever write about this? my family and friends couldn't believe it when I told them that this is what I was going to write about it. Now they’ve seen the book and they know why I found it so interesting. I don't know yet. I figure I'll have time. We're going to be in lockdown for a few months, a lot of time to think about it.

 

Zibby: I know you have teen twins. I have teen twins, newly teen. What's the takeaway for them? As a parent, now that you've learned so much more about marijuana and CBD and all of it -- I know it was a byproduct of the business side or the passion for the people and the players in the industry. Along the way, I know you've learned so much included a lot in it. What advice as a mom are you going to give your kids knowing what you know?

 

Heather: What I tell them is what I tell them about alcohol, which is that this is not for you. We've had some really great conversations about substance use in general, substance abuse. Many people, there's sort of a folklore that you can't become a habitual user of marijuana. That is not true. People who have a predisposition to substance abuse or they have it in their families, they can be at risk. Also, it's a new industry. The illicit market is still thriving. Even if you live in a place where it is legal, you need to talk to your kids about the dangers of getting it. You don't know what's in it. That's for adults too, frankly. It really is. We had some really great conversations about that. We talked about brain development and why substance use before your brain is finished developing, particularly THC and alcohol, not a good idea, just not a good idea. Even more than that, my most important conversations with them related to this book were really around the racial injustices of the drug war and really being able to, especially this summer as our country is going through this incredible reckoning on race, to have a conversation with them about my work and the relationship to systemic racism and what I found out about how drug enforcement in this country has led to really devastating consequences for communities of color.

 

That was really meaningful for me to be able to have that conversation with them as well. I said to people, my kids were actually really embarrassed that I was working on this book originally. They were like, "Don't tell anyone what you're working on." They really were not happy about it initially. Once we started having some conversations about what I was finding out and the people that I met along the way whose lives were touched by the war on drugs and had relatives that were incarcerated or who had experienced stop and frisk and that kind of stuff, it was just really meaningful to be able to give them practical examples of how we need to stand up for injustice. We need to be aware of what's going on outside our little bubble. That, to me, was probably one of the most important conversations that I had with them beyond the "just say no" conversation, which thank goodness we've been having for a number of years anyway. It's not just one conversation. It's also modeling good behavior. It's an ongoing conversation. You hope that that dialogue continues. I hope it does.

 

Zibby: It's probably the best thing you could've done. If your mom is into something, then it can't be off limits. When I grew up, my mom smoked. Then when my friends started smoking, I was like, that's not cool. My mom does that. Maybe this is the most strategic way to handle it, really.

 

Heather: It's like I knew too much about it. They're so young right now anyway. They're only going to be freshman in high school. The only other thing I'll say for the parents listening, one thing that I didn't understand and if there's one thing as a parent that you will take away from my book other than just the fun stories, I didn't know anything about concentrates. I didn't know anything about cannabis oil. I didn't know anything about these other products. That is something as a parent you definitely want to familiarize yourself with. I go into more depth in the book about it. Basically, there are derivatives of the cannabis plant that can be made into oils. That's the stuff that's used in vape cartridges. It can be turned into kind of a wax that kids can -- there's a thing called dabbing where, not kids, but people inhale it. That's used for edibles as well. It can be highly, highly potent. There was a report that came out of Colorado last week, which for the most part since legalization has not seen an uptick in overall teens using cannabis, but this report last week actually found an increase in dabbing and also in vaping, even after the vaping crisis. What that says to me as a parent, you just need to familiarize yourself with what's going on and the different ways, the different forms that this can be used. Those forms can be incredibly potent. Certainly, smoking it as well, but these are highly concentrated forms of THC. I just think as a parent, if you don't know about that, it is something to research and be aware of because those forms can also be much more subtle. You don't necessarily know that your child has that. I think that's really important, just to be aware that the products evolve. They're all evolving quickly.

 

Zibby: By the way, Jeff, on his website, teaches you how to make your own cannabis oil. If you ever want to start experimenting, you could start there. [laughs]

 

Heather: If you're an adult.

 

Zibby: If you're an adult.

 

Heather: And you live in a state where it's allowed.

 

Zibby: I am not advocating. It's just putting the information out there. I'm not putting out a point of view. Heather, thank you. Thank you to The Strand. Congratulations on your book, The New Chardonnay, amazing. Thank you for including me in the launch. Thank you for everybody who listened and asked questions and everything else. Please go buy the book for anybody who hasn’t yet. There's a little link at the bottom right there, purchase The New Chardonnay.

 

Heather: Zibby, thank you so much. This is a dream come true. I've been listening to you for months. To be able to be interviewed by you, it was the icing on the cake. Thank you so, so much for your time and for all you to do support authors and to encourage people to read. It's so important. Thank you. Thank you to The Strand also for this opportunity. It made the launch week for me, honestly.

 

Zibby: Yay! Thank you.

 

Heather: Thanks, everybody, for joining us too.

 

Zibby: Thank you. Bye.

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