Bronson: What I realized is that there's a lot about hospitality that is completely transferrable from one event to another, to another, to another. Whether we’re talking about the opening of the St. Regis Hotel in Bal Harbour, or we’re talking about the launch of a new shade of lipstick from Chanel, or whether we’re talking about somebody's wedding, or whether we’re talking about children who are giving a surprise fiftieth anniversary party for their parents, it all comes back to this idea of hospitality. I've always been curious about the rituals of hospitality.