Journalist and author Genevieve Gannon explains to Zibby how her latest novel, The Mothers, started as a failed newspaper article pitch about two families and an IVF mix up. She continues on to discuss why it's important for women to talk publicly about experiences with IVF and miscarriages, the influence her career in journalism has had on her novels, and how she outlined the characters to allow the story to focus on —you guessed it— the mothers.