Bettina: The book was my attempt to explain in a little bit more detail what is going on in different contexts in children's lives, so everything from children's menus to what's going on in the school cafeteria to why is it that every adult seems to want to give your kid a treat at different times during the day for different reasons? I drill down into each one of those to educate parents. Then the ultimate goal of the book is really to empower parents. I'm trying to help them with any tools I can provide to navigate this very difficult food environment with their kid. Then on top of that, if they want to advocate, if they want to try to make it better, I also offer all kinds of advocacy tips and tools for that as well.